This specialisation is focused on aiming for influence over an audience or groups of audiences through the development of researched, efficient, consistent and resonating messages and deeds.

We work with clients to place communications at the heart of the development and implementation of their overall strategy. We develop communication that influences the attainment of their national, sub-national, or corporate strategic objectives. 

At the core of this service is the approach that Strategic Communications is not marketing, public relations, business, advertising, journalism, psychology, sociology or social communication but rather the expert selection and integration and activation of the resources of these disciplines to the advantage of the client’s goal(s).

Properly executed, this resolves challenges in ineffective top-down  communication and insufficient horizontal and vertical integration of communication.