Crisis communication
1. Organisational crisis
Drawbridge CM helps your organization in navigating through difficult times by offering expert consultation and guidance on how to respond in a swift, coordinated and transparent manner.
We work pro-actively towards developing comprehensive communication plans which are suitable for different scenarios by identifying potential risks and proposing protocols and personnel to manage them. We engage in the development of transparent and empathetic messages which are in alignment with your organization's values and address your stakeholder’s concerns. We deploy these messages in a timely manner across multiple channels and interact with stakeholders to ensure that their trust and confidence is maintained.
Our goal is to minimize the effects of a crisis while maintaining stakeholder’s trust, managing the positive reputation of your company and learning from each crisis to plan better for any future crisis.
2. Disaster and Emergency risk communication
Communicating to distressed individuals and communities require a different approach and recognizing the nuances can be the difference between worsening a scenario and guiding all concerned to positive outcomes.
Whether it is an emergency occasioned by large scale criminality, natural disasters or disease outbreaks, using CERC principles, we can work with responders, local and state authorities and other stakeholders to ensure communities and individuals affected by emergency crisis receive critical information that contributes to their overall well-being and decision making during such moments.