In this continuation to the first episode, Dr. Omoniyi draws attention to the critical role enhanced media literacy will play in society in the face of the impact of digital disruption on effective communication and why communication professionals must stay ahead of the curve as they apply themselves to the expectations of their calling.

Omoniyi Ibietan, Ph.D., fnipr, is a Member of Faculty, Rome Business School Nigeria and Secretary General, African Public Relations Association. He is a communication and multistakeholder relationship management specialist.

ABOUT ‘BEYOND SPIN’

“Beyond Spin” is a Youtube series by Drawbridge CM featuring interviews with respected thought leaders in communication management. Through in-depth conversations, we will explore the role of communication professionals, the challenges they face, and the opportunities they have to drive meaningful impact. The goal of this initiative is to create a compelling narrative that highlights the strategic importance of communication professionals and challenges common misconceptions about the field, contributing to a deeper understanding of the field’s value and relevance.

By sharing experiences and perspectives, the initiative would be contributing to a larger conversation that aims to advance the profession and recognize the critical role that communication professionals play in driving business success, social impact and good governance.