Client/Project: Nigerian Institute of Quantity Surveyors
Industry/Sector: Professional Body
Service type: Rebranding, Brand Management, Creative production, Stakeholder engagement
Project type: Retainer (Consulting, Ideation, implementation)
Duration: 2019 - 2021 (Two years)
Location
Abuja, Pan-Nigeria
The Nigerian Institute of Quantity Surveyors came into being in 1959.
To mark the end of its first 50 years of existence and launch it into its next 50, the leadership embarked on a re-branding project. The project was aimed at making the Institute future-fit, compliant with the times and capable of providing the kinds of professional development support that its members need for the fast evolving world of quantity surveying.
Media Range was engaged to manage this two-year project. The agency was to re-define not just the visual identity of the Institute but to craft and entrench a new culture among its people that will ensure customer experience matched the visual changes.
Specific activities:
1. New visual identity ideation, development and deployment across all physical and digital brand assets
2. New brand persona definition, development and deployment
2. Management and team trainings
4. Change management and team acculturation to drive adoption of the new brand
5. Development and implementation of Quality Management System
6. Revamping of workflow processes to deliver on new brand promises